College football fans, and outrageous dressers, this blog post is for you. The outfitters at Colorado-based Shinesty.com have just launched a new website called Tellum + Chop dedicated to giving tailgaters across college football statement pieces to wear this fall. This high-end menswear collection is so much more than the latest in logo t-shirts and sweatshirts, these are conversation pieces.
CEO Chris White got his start creating outlandish party and event wear for Shinesty.com and always considered sports and tailgating a critical part of that equation.
“We separated the two brands so we could keep Shinesty the way it is, which is that irreverent, sometimes R-rated humor, and then be able to dive deep into the collegiate market, and still make really fun clothes,” White said. “Obviously they’re still loud and pretty outlandish. A bright orange Oklahoma State suit with Pistol Pete’s face all over it is still pretty out there, but it’s done in a little bit more of a family-friendly approach from a humor perspective.”
Stay tuned for more from us about Tellum + Chop and an in-depth interview with CEO Chris White in our fall edition of Inside Tailgating magazine, coming in September.
Content Editor for Inside Tailgating magazine and insidetailgating.com, freelance writer and author of “Ballplayer,” the Chipper Jones biography that came out in April of 2017. Former sportswriter for the Atlanta Journal-Constitution, wife, mother of three young sons and certified Dookie. Contact at email@example.com.